Keilen Ltd. started in 1990 with the objective of establishing a niche in the mass-market environment for a company that develops, designs and distributes specialty cookware products with ethnic oriented themes.

Entering the marketplace with a unique concept of developing a "shop-within-a-store" program, Keilen's focused approach to ethnic theme packaging gave consumers the opportunity to view and buy value quality cookware and food preparation accessories in a dynamic shipping atmosphere.  Keilen's concept allows retailers to make a "complete statement" in the Oriental, Mexican and Italian cooking categories, using branded products.  China Village, Mexican Fiesta, Italian Villa and French Pantry have become recognizable cookware brands throughout all segments of the marketplace.

Offering "A to Z" planograms for any location and space, and recognized for the in-line "International Cookware Shop," Keilen's products find a home in the grocery aisles of supermarkets, as well as on end-caps with the largest retailers in America.

Keilen believes, "the strongest aspect of our program, and again a key reason for our success, is that we have enabled retailers to sell profitable, good value-priced, high quality, attractively packaged cookware and accessories that tell a story.

Supported by nationwide distribution with nearly all the major mass discounters and marketing with every major grocery wholesaler and thousands of retail supermarket doors, Keilen has reinforced its position as the niche supplier of ethnic cookware programs to every segment of the marketplace.

"Dedicated to expanding our 'niche', Keilen will always be in some form of product development stage to reinforce and refresh the ethnic product concept that has become our trademark"